Sectors that contribute and use Multimedia (Medical, Academic, Commercial)

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Medical: The multimedia applications in such as virtual surgeries help doctors to get practical training. Doctors can get trained by looking at a virtual surgery or they can simulate how the human body is affected by diseases spread by viruses and bacteria and then to prevent it. The virtual surgery is authoring system has been created for producing surgical training simulation. The simulator uses a computer screen displaying a three-dimensional graphic of the organs being operated on. Various surgical tools or gloves are connected to motion sensors and haptic or tactile feedback mechanisms where the user can physically feel the difference in simulated tissue and organs. The user can "perform surgery" upon the virtual organs by manipulating the tools, which are also displayed on the screen as the user moves them, and the tools also provide force-feedback and collision detection to indicate to the user when they are pushing on or moving some organs or tissue. By inputting data from computerized tomography (CT) and magnetic resonance imaging (MRI) scans the patient can be replicated in the virtual environment. The simulations can also provide more intensive training activity with the introduction of rare pathological cases and complications.


Academic: Multimedia elements are being used in education. One of that is multimedia enables students to represent information using several different media. By using multimedia elements, they are now able to present their project in a much more creative way. This is because by using multimedia approach such as audio and video, students can record or make connection with one another for discussion or listening to the previous topic that they have recorded. With multimedia, interactive learning being done with live-action video, feedback, questions and answers to keep the students interested and help enhancing their skills. Next, by using simulation, students are grasping a better understanding about the step and producer to make or do a certain project. Using multimedia also saves time in class as teachers are using projector slides nowadays. By using multimedia, they are making the education more interesting and perceptible.


Commercial: In commercial, promoting products require an effective medium able to catch the interest of the targeted market. Multimedia plays a vital role in commercial. The more forms of multimedia used, the higher the exposure of the product to the market thereby increasing sales, creating a huge influence in the market and gaining popularity. Television, radio and print ads are the most common medium used, with one supporting the other. The advancement in the field of technology has created a positive impact in multimedia, creating a more entertaining and advanced modes of advertising ranging from print ads to interactive programs wherein human participation is required. All these lead to popularity of products in the market creating either a positive or a negative reaction from the consumers.



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