Text, sound and image

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  • Text

    As a multimedia option, text can easily be overlooked, but it is still the most fundamental element and most effective way to communicate in multimedia. Text is used as headlines, subtitles, and slogans. It’s purpose is to express specific information or reinforce information in other media. It involves the use of text types, sizes, colours and background colour. For example, you can choose the font and it’s size and colour to set a tone or project an image, or you can choose the mood you want to evoke with background colour. Text can make the intended message you want to convey through multimedia more understandable, it can be used as an alternative in case a digital image is not available in a visitor’s browser, and other media or related information can be accessed by clicking on text links. Text options in multimedia are limitless!


 

  • Sound

    Sound can enhance your website design and social media platforms. It is a multimedia application that uses dialogue, recorded narration, music and  sound effects. These are called the audio or sound elements. When used in moderation, adding multimedia such as sound to your presentation can be a great way to catch and focus the visitor’s attention, to deliver information to visitors, and to help reinforce the visitor’s comprehension of the information presented. For example, narration can be used to describe what is being seen in an animation clip enhancing the understanding of what the clip is all about. Featuring related music and special sound effects are also very effective multimedia applications that can add to the visitor’s experience.

    

  • Image

    Images are an important part of multimedia because humans are visually oriented. Images including photographs, illustrations, drawings, clip art, icons or any other non-text elements on a website or in social media are an example of graphics. There is no movement in these types of pictures. Still/static pictures typically accompany text to illustrate the point or ideas the text makes. Photos in a multimedia application go beyond using them just as decoration. In a multimedia context graphics may consist of slide shows or galleries that a website or social media visitor can view. They may have clickability that leads the viewer to another element, such as audio or video. Graphics appear in many multimedia applications providing communication through attractive visual affects.



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